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Hello, I'm

WILLA PEARL HAHN

award-winning media strategist

Willa_Headshot_2023.jpeg

EXPERIENCE

Alloy

Senior Account Director // 2022

  • Lead overall account strategy and execution, developing integrated marketing campaigns to build brand awareness and executive thought leadership, boosting media coverage for one client more than 100% YoY along with increases in website traffic and leads

  • Consult on media strategy for corporate growth announcements and data storytelling projects across agency

  • Aid in growth and development of cybersecurity practice group, assisting with new business and identifying areas for organic growth within existing accounts

  • Assist with marketing efforts for agency, drafting blogs and newsletters for content marketing efforts

  • Manage and mentor junior team members 

 

Account Director, Cybersecurity // 2021-2022

  • Led media strategy and execution to help cybersecurity startups find their niche in the crowded cybersecurity media landscape

  • Assisted with business development projects for cybersecurity practice group

  • Managed intern program including recruitment, promotion, and mentorship of interns

SourceCode Communications

Senior Account Executive // 2020-2021

  • Managed $80k/month client portfolio developing and implementing strategic communication plans including messaging, media relations, and thought leadership platforms

  • Drafted releases and public-facing messaging for clients

  • Drafted and placed bylines in national and trade publications

  • Managed and mentored 4 junior employees

  • Led new business pitches and presentations, bringing in over $100k in new business and organic growth 

  • Sample clients: Pindrop, PCI Pal, Backblaze, Accedian

Account Executive // 2019-2020

  • Drafted content including press releases, bylines, and blogs

  • Assisted with the development of strategic communication plans

  • Managed speaking and award programs for client executives

Nectar Communications

Account Coordinator // 2018-2019

  • Assisted in the development of strategic communication plans

  • Implemented and tracked media outreach campaigns

  • Analyzed media coverage and prepared client media reports

  • Drafted social media copy and scheduled posts

  • Sample clients: Google Cloud, Stripe, Zenefits

Robert Jackson for NY State Senate

Finance Director // 2018

  • Led phone outreach efforts to build and strengthen relationships with potential contributors

  • Organized with members of the community and local political clubs to plan fundraisers and meet-and-greets

  • Researched and developed talking points for platform issues

 

BerlinRosen

National Public Affairs Intern // 2017

  • Worked with labor and economic justice clients to implement media relations and social media campaigns

  • Drafted media pitches and implemented outreach campaigns

  • Monitored news and compiled daily clips reports

  • Drafted social media copy and scheduled posts

Revolution Messaging

Digital Strategies Intern // 2016

  • Implemented mobile, calling and social media campaigns for economic and social justice clients such as Bernie Sanders

  • Designed social media graphics for Flint, MI fundraiser that raised over $150,000 in under 48 hours

CONTACT

Email willahahn@gmail.com
Location Albany, NY

LinkedIn // Facebook // Instagram

EDUCATION

Integrated Marketing Communications, B.S.

Ithaca College

RECOGNITION

Media Relations Professional of the Year

2022 PR News Platinum Awards

TECHNOLOGY

Google Analytics

Hootsuite Platform

Adobe Suite

Muckrack

Meltwater

Trendkite

Talkwalker

FUN FACTS

Hog calling champion

Opera singer

Former pageant queen

About Me
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