Hello, I'm

WILLA PEARL HAHN

strategic communications professional 

willa_headshot_edited.jpg

EXPERIENCE

SourceCode Communications

Senior Account Executive // 2020-Present

  • Manage $80k/month client portfolio developing and implementing strategic communication plans including messaging, media relations, and thought leadership platforms

  • Draft releases and public-facing messaging for clients

  • Draft and place bylines in national and trade publications

  • Manage and mentor 4 junior employees

  • Lead new business pitches and presentations, bringing in over $100k in new business and organic growth to date

  • Sample clients: Pindrop, PCI Pal, Backblaze, Accedian

Account Executive // 2019-2020

  • Drafted content including press releases, bylines, and blogs

  • Assisted with the development of strategic communication plans

  • Managed speaking and award programs for client executives

Nectar Communications

Account Coordinator // 2018-2019

  • Assisted in the development of strategic communication plans

  • Implemented and tracked media outreach campaigns

  • Analyzed media coverage and prepared client media reports

  • Drafted social media copy and scheduled posts

  • Sample clients: Google Cloud, Stripe, Zenefits

Robert Jackson for NY State Senate

Finance Director // 2018

  • Led phone outreach efforts to build and strengthen relationships with potential contributors

  • Organized with members of the community and local political clubs to plan fundraisers and meet-and-greets

  • Researched and developed talking points for platform issues

 

BerlinRosen

National Public Affairs Intern // 2017

  • Worked with labor and economic justice clients to implement media relations and social media campaigns

  • Drafted media pitches and implemented outreach campaigns

  • Monitored news and compiled daily clips reports

  • Drafted social media copy and scheduled posts

Revolution Messaging

Digital Strategies Intern // 2016

  • Implemented mobile, calling and social media campaigns for economic and social justice clients such as Bernie Sanders

  • Designed social media graphics for Flint, MI fundraiser that raised over $150,000 in under 48 hours

CONTACT

Email willahahn@gmail.com
Address Albany, NY

LinkedIn // Facebook // Instagram

EDUCATION

Integrated Marketing Communications, B.S.

Ithaca College

VOLUNTEERING

UES Progressives

Steering Committee Member // 2020-2021

Chelsea Reform Democratic Club

Recording Secretary // 2019-2020

League of Women Voters of Tompkins County

Recording Secretary // 2015-2016

TECHNOLOGY

Lynda SEO Fundamentals

Hootsuite Platform

Adobe Suite

Meltwater

Trendkite

Talkwalker

FUN FACTS

Hog calling champion

Opera singer

Former pageant queen